USF Housing Magazine

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Grounded in aesthetic research and behavioral insight, this USF Housing Magazine Mailer Campaign positions on campus living as the most direct next step for admitted students. The work prioritizes clarity and strategic intent, supporting occupancy targets and protecting residential revenue. This mailer campaign translates that strategy into something tangible. From concept through production, each element is structured to drive action and measurable engagement.

Live the Bull's Life

To "Live the Bull’s Life” is to live on campus. It frames campus housing as the full student experience and supports our mission to position it as the default choice for admitted students. The campaign extends beyond messaging, equipping students with tangible pieces that let them carry and express that identity themselves.

Magazine

  • 40 pages + cover

  • Size: 8.375” x 10.875”

  • Ink: 4/4 with bleed. Offset.

  • Paper:

    • Cover: 100 lb. Silk Cover

    • Inside: 80 lb. Gloss Text

  • Finishing

    • Cover: Register emboss

    • Saddle stitch

Holographic Sticker

  • Size: 4” x 4”

  • Kiss cut at 3.47” x 3.97”

  • Ink: Printed with Holographic Rainbow Leaf and white ink (1/0)

  • Paper: Semi-Gloss with adhesive

  • Designed by my student Haley Dragon c/o 2026

Cheer Banner

  • Size: 24” x 8” flat. 8” x 8” accordion fold

  • Ink: 4/0 color with bleed. Offset.

  • Paper: 120 lb. Gloss Cover

  • Coloring Page designed by my student Haley Dragon c/o 2026

Custom Envelopes

  • Size: 9” x 12” Catalog Envelopes

  • Ink: 4/4 with bleeds

  • Paper: 80 lb. Opaque Offset

The Impact

Updated February 3, 2026

Overview

  • Mail volume: 1109 Mailers

  • QR code scans: 63 sessions. 6% response rate.

Engagement Quality

  • 55.56% engagement rate

  • 35 engaged sessions

  • 46s average engagement time

  • 5.32 events per session

Application Impact

  • 2026 Total Applications: 787

  • Prior week (Jan 26): 371

  • +112% increase in one week

Interpretation

Prior to mailer, there was an aggressive downward in applications compared to the 2025 year. A 112% increase within 1 week stabilized that trend which coincided with mailer engagement. Although we are still in the negative, stabilizing the trend at -5% instead of continuing to slide towards -7% is a small win for just week 1 into this campaign. Engagement behavior aligns with the mailer acting as a consideration and decision-reinforcement touchpoint as intended.

Lag effect likely? Housing decisions are not immediate; additional application lift may appear in subsequent weeks as students review options, coordinate finances, and complete the application process after initial exposure

Come Back Soon!

I will be updating this page frequently throughout the months of January 2026 - April 2026 to showcase the 2026 campaign analytics.